LEGAL & PRIVACY

PRIVACY POLICY

Monarch Performance Ltd., doing business as Monarch Autoworks (“Monarch Autoworks,” “we,” “us,” or “our”), respects your privacy. This policy explains what information we collect, how we use it, and the choices you have. This policy applies to Monarch Autoworks and to information we collect when you contact us, request a quote, book service, or have work performed at our facility.

01

Information We Collect

Information you give us directly

  • Name, phone number, email address, and mailing address
  • Vehicle information (year, make, model, VIN, color, condition, photos)
  • Service requests, quote details, appointment preferences, and notes about your vehicle
  • Payment information processed through our payment provider
  • Signed service agreements, authorizations, and release forms
  • Any other information you include in a form submission, email, text message, or phone call

Information collected automatically when you visit our website

  • IP address, browser type, device type, and operating system
  • Pages viewed, time on site, referring website, and links clicked
  • Cookies and similar tracking technologies (see Section 5)

Information from third parties

  • Advertising and analytics platforms that report how you found our site
  • Review platforms and business listing services where you interact with our profile
  • Referral sources, including dealerships, insurers, and other shops, where applicable
02

How We Use Your Information

We use the information we collect to:

  • Prepare quotes and estimates and respond to your inquiries
  • Schedule, perform, and document vehicle services
  • Process payments and issue invoices and receipts
  • Communicate with you about your vehicle, appointment status, and completed work
  • Maintain service records, warranty documentation, and before/after photographs
  • Send appointment reminders and service follow-ups
  • Send promotional messages, where you have opted in
  • Improve our website, services, and advertising
  • Comply with legal, tax, and recordkeeping obligations
  • Protect against fraud, property damage, and misuse of our services
03

Photographs and Media

We photograph and video vehicles before, during, and after service for quality control, documentation, and warranty purposes.

We may also use these images for marketing, including our website, social media, and advertising. We remove or obscure license plates before public use. If you prefer that images of your vehicle not be used publicly, tell us at drop-off or email us at the address in Section 12, and we will honor that request.

04

How We Share Your Information

We do not sell your personal information.

We share information only as follows:

  • Service providers: Scheduling, payment processing, phone and messaging, email, website hosting, analytics, and advertising vendors that perform services on our behalf.
  • Product and materials suppliers: Where required to register a warranty or process a manufacturer claim on your behalf.
  • Subcontractors: Independent installers or specialty shops engaged to complete part of your service.
  • Insurers, lienholders, or fleet managers: Where you have authorized us to work with them or where they are the paying party.
  • Legal and safety: Where required by law, subpoena, or court order, or to protect our rights, property, or safety.
  • Business transfer:In connection with a merger, acquisition, or sale of assets.
05

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the site, remember your preferences, measure traffic, and deliver advertising.

This may include third-party analytics and advertising tools that set their own cookies and may track your activity across sites. Most browsers let you refuse or delete cookies through their settings. Disabling cookies may affect how parts of our site function.

We honor Global Privacy Control (GPC) signals where required by law.

06

Text Messages and Phone Calls

If you provide a phone number, you consent to receive calls and text messages from us regarding your quote, appointment, or vehicle. Message and data rates may apply.

Marketing texts require separate opt-in. You can opt out of any text messages by replying STOP. Opting out of marketing texts does not stop transactional messages about an active job.

Phone calls to and from our business lines may be recorded or monitored for quality and training purposes.

07

Data Retention

We keep customer and vehicle records for as long as needed to provide services, honor warranties, resolve disputes, and satisfy legal and tax requirements. Service documentation and photographs are typically retained for the life of the applicable warranty plus any additional period required by law.

08

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. Payment card data is handled by our payment processor and is not stored on our systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

09

Your Rights And Choices

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to our legal and recordkeeping obligations
  • Opt out of targeted advertising, the sale of personal data, or profiling
  • Receive a portable copy of your information
  • Appeal a denial of any of the above

Colorado residents:

To exercise these rights, contact us using the information in Section 12. We will verify your identity before acting on a request. We will not discriminate against you for exercising your rights.

The Colorado Privacy Act provides the rights listed above to Colorado consumers. If we deny your request, you may appeal by replying to our response, and you may contact the Colorado Attorney General if you disagree with the outcome of that appeal.

11

Changes To This Policy

We may update this policy from time to time. The revised version will be posted on this page with an updated "Last Updated" date. Material changes will be reflected here, and continued use of our site or services after posting constitutes acceptance.

12

Contact Us

If you have questions about this policy, our privacy practices, or a request regarding your personal information, contact us:

Need direct assistance?

Our team can help with your privacy request.

Send a privacy request